Keep recurring routes full and every application record ready for inspection
Willowark builds AI automation and custom software for pest control companies: routing that keeps recurring service profitable, digital application records that survive a state inspection, license and continuing education tracking for every technician, and phone coverage that catches the agent needing a termite inspection by Thursday.
We integrate with the pest-specific field software and accounting systems you already use, then build what they leave out: route density analysis across your whole recurring book, callback tracking so free stops become visible, application records structured for your state agriculture department, and an owner view of recurring revenue, cancellations, and revenue per stop.
A first pest control project is usually the application record, because it is both a compliance risk and the easiest thing to fix. We take your paper ticket and your state's record-keeping rule, build the capture form the tech fills out at the stop, and back-load the recent history so an inspector's request is a search rather than an afternoon. Route density work typically follows once stops are being recorded with times and locations. We do the discovery on-site across the Capital Region and work remotely with pest control companies nationwide, each on its own state's rules.
Reviewed
Sound familiar?
If you've said any of these, we should talk.
“Application records are paper tickets in a filing cabinet, and a state inspection means digging for hours.”
We build digital application records captured at the stop — product, EPA registration number, rate, target pest, site, conditions — validated at entry so required fields cannot be skipped. Records are searchable by customer, date, product, and applicator, and export in your state's format.
“Our techs cross town past each other and each of them does fewer stops than they should.”
We analyze your recurring book by geography and service frequency, rebuild routes for density, and keep them from drifting as accounts are added and cancelled. Stops per day decides margin in recurring work, and we show the projected gain against your real address list first.
“A tech's license lapses and we find out when someone tries to schedule him.”
We build license and certification tracking with categories, expiration dates, and continuing education credits per technician, plus warnings months ahead of renewal. Scheduling can then refuse to assign work to someone not currently licensed for that category.
“Agents call needing a termite inspection before a closing and it goes to voicemail.”
We deploy AI answering that captures the property, closing date, requesting agent, and report type, checks your inspection calendar, and books or escalates on the spot. Real estate work is deadline-driven and goes to whoever answers first.
“Customers cancel by text or by not paying, and I only find out when the tech shows up to a locked gate.”
We watch the signals a cancellation gives off before it happens — a declined autopay, a skipped visit, a complaint that went unanswered, a callback that was never closed — and put those accounts on a list for a call before the next scheduled stop. Renewals and win-backs run the same way, from the same customer record.
How this industry actually runs
The operation as we usually find it.
Pest control is a subscription business that happens to send a truck. Most revenue is recurring — monthly, bi-monthly, or quarterly service on autopay — so two numbers decide everything: how many stops a tech completes in a day, and how many customers cancel. Routes are built by geography and frequency, and they drift as accounts come and go until techs cross each other's territory. Callbacks between scheduled visits are free under the service guarantee, expensive to you, and rarely counted. Alongside that sits termite and wood-destroying insect inspection tied to real estate closings, on a contract deadline with a standard form that must be right. Every application generates a record — product, EPA registration number, rate, target pest, site, applicator, date — that state agriculture departments can request. Technicians hold licenses with continuing education and renewal cycles.
From the phone and the truck to the office, without re-typing
Components:
- Calls, texts, forms (customers)
- Crews in the field (photos, hours, parts)
- Automation layer (AI + rules, review)
- Quotes & invoices (drafted for approval)
- Schedule & CRM (one source of truth)
Connections:
- Calls, texts, forms to Automation layer (capture)
- Crews in the field to Automation layer
- Automation layer to Quotes & invoices
- Automation layer to Schedule & CRM
What we build
Starting projects that fit Pest Control.
- Route density analysis and rebuilds across the recurring book, with drift monitoring
- Digital chemical application records with entry validation and state-format exports
- Technician license, category, and continuing education tracking with renewal warnings
- Callback and re-service tracking that exposes the true cost of guarantee work per account
- AI phone answering for termite and WDI inspection requests with closing-date scheduling
- Recurring billing and field software integration that ends duplicate customer entry
- Owner dashboard for recurring revenue, cancellation rate, stops per day, and revenue per stop
- Cancellation early-warning list built from declined autopay, skipped visits, and open callbacks
Capabilities we bring
What we'd build first
Three places a first project usually starts.
01
Route density analysis and rebuilds across the recurring book, with drift monitoring
02
Digital chemical application records with entry validation and state-format exports
03
Technician license, category, and continuing education tracking with renewal warnings
On-site across the Capital Region and remote nationwide — see where we work.
Working in Pest Control?
Tell us the line.
What runs by hand, what is not connected, what you are trying to build. An engineer replies within one business day with whether and how we would approach it.
Common questions
What Pest Control teams ask first.
Can you build application records that satisfy our state's requirements?
Yes. Requirements vary by state and by product classification, so we start from your state agriculture department's actual record-keeping rule and build the capture form and retention around it. Fields are validated at entry so an incomplete record cannot be saved.
Will route optimization break the service windows we promised customers?
Not if it is built correctly. Frequency commitments, time windows, gate codes, pet restrictions, and commercial service hours are constraints the optimizer respects, not variables it ignores. Gains come from sequencing and territory boundaries rather than from squeezing customers.
We already use pest-specific field software. What is left to build?
Usually the analysis and compliance layer. Those platforms handle scheduling, routing, and recurring billing competently and are thin on route density across your whole book, true callback cost per account, technician licensing, and reporting shaped to your state.
Can the tech fill out the application record with gloves on and no signal?
That is the design requirement, and it usually decides whether the system gets used. The form is a few large controls: product picked from your own list with the EPA number filled in, rate and target pest from defaults for that service type, site and conditions in a tap or two. It works offline and syncs when the truck is back in range. If a tech needs more than one demonstration, we change the form, not the tech.
We are still on paper for the old records. Do we have to type all of that in?
Usually not by hand. Document processing can read scanned tickets and extract the date, customer, product, rate, and applicator into the same structure the new records use, with a person reviewing what it was unsure of. How far back to go depends on your state's retention period; typically we load what is still inside that window and archive the rest as scans, searchable by customer and date. Your filing cabinet becomes a search box rather than a project.
Strategy. Software. Systems.
Engineering for Pest Control.
Describe the problem in your own words. An engineer reads it — not a sales script — and tells you plainly what it would take.