Book more service work without adding another seat in the office
Willowark builds custom software and AI automation for electrical contractors: systems that answer the service line while your crews are inside a panel, keep permits and inspections from stalling a job, and chase every estimate you send. The work is out there; the office cannot keep up with it.
We find the handoffs that are pure retyping and automate them, connecting your field service platform to accounting and estimating so a job written once stays written once. Then we build what packaged software never covers: permit status by job, service history by address and panel, an EV charger pipeline with the utility paperwork attached.
A first project for an electrical shop is usually the service line or the permit board, because both are visible losses. Answering covers the no-power calls that arrive while everyone is on a ladder; permit tracking ends the surprise of a failed rough or an expired application found the day a crew is scheduled. We map how a call moves from the phone to a truck to an invoice, connect to the field service platform you already run, and build the tracking beside it. We do this on-site across the Capital Region and remotely for contractors nationwide.
Reviewed
Sound familiar?
If you've said any of these, we should talk.
“Every town has a different permit portal, and I find out we failed a rough when the inspector calls.”
We build permit and inspection tracking beside your job list: what is applied for, issued, or expiring, what inspections are scheduled, and what failed with the correction noted. It reminds the right person before a deadline, across every jurisdiction you work in.
“A customer asks what we quoted for their panel upgrade in April and we are digging through email.”
We make estimates a real record instead of an email attachment — searchable by customer, address, and job type, with version history intact. Then we automate follow-up: a text after two days, an email the next week, a call flag before it goes cold.
“We get no-power calls at seven at night and half of them go to voicemail.”
We build after-hours AI intake that gathers the address, the panel situation, and whether there is a burning smell or water involved, then applies your triage rules. A real emergency wakes the on-call electrician with details in hand; the rest is booked before you open.
“Change orders happen on the job and nobody writes them down until we go to invoice.”
We build mobile change capture the crew will use: pick the job, add scope and photos, take a signature on the phone, and it posts to the office and accounting immediately. The extra work gets priced while the customer is standing there.
“Material prices change every week and my estimates are built on a spreadsheet from last year.”
We connect your estimating to current supplier pricing, pulling wire, breaker, and fixture costs from your distributor accounts or recent purchase history so a quote reflects what the job will actually cost. Assemblies you use often are priced once and reused, and the spreadsheet stops being the thing that decides your margin.
How this industry actually runs
The operation as we usually find it.
Most electrical shops run two businesses under one roof. Service is reactive and margin-rich: half the house has no power, a breaker keeps tripping, a panel is old enough to be a known hazard, someone needs a charger in before the car arrives. New construction runs on the general contractor's calendar, bills on progress with retainage held to the end, and can sit for months between rough and trim. Both sides hit the same drag. Any real job needs a permit from a municipality with its own portal and fees, then a rough inspection, then a final — and the inspector sets that schedule, not you. Dispatch has to respect licensing: a journeyman on the work, apprentices in ratio, a master's license on the permit. And a two-hour service call turns into aluminum wiring in every box.
From the phone and the truck to the office, without re-typing
Components:
- Calls, texts, forms (customers)
- Crews in the field (photos, hours, parts)
- Automation layer (AI + rules, review)
- Quotes & invoices (drafted for approval)
- Schedule & CRM (one source of truth)
Connections:
- Calls, texts, forms to Automation layer (capture)
- Crews in the field to Automation layer
- Automation layer to Quotes & invoices
- Automation layer to Schedule & CRM
What we build
Starting projects that fit Electrical Contractors.
- Permit and inspection tracking across every municipality you work in, with deadline alerts
- After-hours AI answering with triage that separates an emergency from a Monday call
- Automated follow-up on panel upgrade, generator, and EV charger install estimates
- Scheduling that respects journeyman licensing and apprentice ratios per job
- Field service to accounting integration that ends double entry on invoices
- Mobile change order capture with photos and signature, posted straight to the office
- Service history by address and panel, so a returning customer is not a cold start
- Estimating tied to current distributor pricing and reusable assemblies for common jobs
Capabilities we bring
What we'd build first
Three places a first project usually starts.
01
Permit and inspection tracking across every municipality you work in, with deadline alerts
02
After-hours AI answering with triage that separates an emergency from a Monday call
03
Automated follow-up on panel upgrade, generator, and EV charger install estimates
On-site across the Capital Region and remote nationwide — see where we work.
Working in Electrical Contractors?
Tell us the line.
What runs by hand, what is not connected, what you are trying to build. An engineer replies within one business day with whether and how we would approach it.
Common questions
What Electrical Contractors teams ask first.
Can you work with the field service software we already run?
Yes. Nearly every field service platform used by electrical contractors offers an API or a supported export, and we build against it. Where a system is genuinely closed, we work around it with structured imports. You are not migrating years of job history to work with us.
How do you keep an AI from sending a truck out for something that is not urgent?
You define the triage rules and we encode them. Burning smell, sparking, water near the panel, or a commercial account under contract escalates to the on-call phone. A dead outlet in a spare bedroom gets booked for morning. Every call is logged so you can tune the rules.
We do both service and new construction. Can one system handle both?
The reporting differs, since service is measured in tickets closed and average ticket while construction is measured against a budget and a draw schedule. The underlying data can be shared: customers, addresses, permits, labor hours, material costs. We build one set of records with two views on top.
Can you help with the new construction side — progress billing and retainage?
Usually, yes. Progress billing needs a schedule of values per job, the percentage complete per line, and retainage held and released correctly, and most electrical shops run that in a spreadsheet next to their accounting package. We build it as a proper record that produces the pay application and posts to accounting, with the retainage balance visible so it is not forgotten at closeout. The estimating and permit data feed it, so a job is set up once.
We are busy enough already. Why would we want more calls booked?
Booking more is not always the goal; booking the right ones is. Answering every call lets you choose which work to take instead of getting whichever jobs happened to reach a person. Typically that means favoring panel upgrades, generator installs, and repeat commercial accounts over one-off outlet calls, and quoting the rest at a price that makes them worth it. A full calendar with better average tickets is usually a better outcome than a fuller calendar.
More in Local Service Businesses
Strategy. Software. Systems.
Engineering for Electrical Contractors.
Describe the problem in your own words. An engineer reads it — not a sales script — and tells you plainly what it would take.